The tourism industry is often subjected to fads and fashions, and businesses struggle to keep up with these rapidly changing requirements – often for naught, because customers quickly move on to the next craze. But environmental friendliness is a trend that is here to stay. People around the world have become very aware of environmental issues in the past decade, and many are looking for ways to reduce their impact on the planet and to live a more sustainable, responsible lifestyle, writes Get Smarter.